Rockwell Automation opens first Digital Center of Excellence in Saudi Arabia

This will enable the Kingdom to transform the country into a place of excellence.

Rockwell Automation has been working in Saudi Arabia for several decades supporting local companies with automation and control technology.  The opening of the Center of Excellence will enhance the support for Saudi Arabia’s vision to have more technology companies located in the Kingdom.

The serene background to the innovative space is strategic; it marks Rockwell Automation’s first such dedicated Center of Excellence in the Middle East and only their third worldwide, following its original flagship in Milwaukee, US and Bologna in Europe.

It also is a statement on highlighting the importance of having Saudi Arabia be a leader in the digital future.

Head quartered in the US, Rockwell Automation has become a global leader in industrial automation and digital transformation and employs approximately 28,000 “problemsolvers” in more than 100 countries.

This newly established Center of Excellence in Khobar aims to support local companies and their employees, as well as students in the region, by letting them experience the power and scope of digital transformation.

The first of two interactive zones takes the visitor on a digital journey explaining how technology can enhance maintenance operations by providing a 3D pump to help visualize the entire process.

Using Microsoft HoloLens and a smartphone, clients are guided through a seamless experience of repairing and maintaining a pump without ever leaving the room.

This cutting-edge process utilizes Vuforia, an augmented reality solution, Thing Worx, an Internet of Things platform, Kepware, a sensor connection solution, and Fiix, a computerized maintenance management system – which all link back to the ERP system.

The first demo highlights electric submersible pump diagnostics, testing and forecasting.